Utsav
A celebration of memories, traditions and culture
Utsav is a collection of lifestyle products that aims to create a sensory experience of Indian culture and festivals inspired from my own memories of family, festivals, celebration, and the emotions of togetherness and belonging, explored through the craft of needle punching, and material exploration in combination with digital print and patterns. The designs are a contemporary twist on the different shades of the Marigold flower used for decoration across various Indian cultures. Focusing on tactility and color palettes, visual cues are taken from rangolis, torans and garlands made from these flowers during festivals, weddings, and other auspicious occasions in India.
MOOD
Image references left to right: in.pinterest.com, in.pinterest.com, wgsn.com, in.pinterest.com, in.pinterest.com, sarahwertzberger.com, in.pinterest.com, viviennewestwood.com, guntastolzl.org, wgsn.com, wgsn.com, wgsn.com, wgsn.com, sarahwertzberger.com, in.pinterest.com, clan.com
Concept & Idea Visualization
Concept & Idea Visualization
Design Process
Footprints of the design process.
Footprints of the design process.
Print samples of different textured fabrics.
Needle Punching
